What’s In A Name?
The recurring theme this month is success – and we have several stories on the September edition of Business Essentials to inspire you. The first is with the founder of Melbourne removalist company, Man With A Van, Tim Bishop. But Tim’s story of growth has also come with challenges – one of which was trademarking his business name to protect it from copy-cats. It raises a really interesting debate when it comes to choosing a business or brand name – do you use generic and memorable words that describe what your business does, or go for something that can’t be easily copied like Google, Skype, Uber, etc?
Secrets To Success
We have a special interview with Peter Ivany, who was at the helm of Hoyts Cinemas when it grew from 40 screens in 1988 to more than 2,000 a decade later – so he knows a thing or two about success! Business coach Alan Rodway answers the question – does success come naturally?
More Essential Information To Grow Your Business
Also on the September edition of Business Essentials we talk benchmarking with Tim Farr, prepare ourselves for disruption with Anna Shaw and learn a simple but effective technique that Antony Gaddie has used with great success to get the attention of that illusive potential client.
I hope you enjoy all the interviews we’ve compiled on this month’s edition and we’d love to hear from you if you have a story you’d like to share with our subscribers.