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This month, we examine the benefits of content marketing as a long-term strategy. Sarah Mitchell of Lush Digital Media says it's particularly attractive for small business because it doesn't have to cost a lot of money.
Also, we invite Kate Carnell back to Business Essentials for an update on her role as Australian Small Business and Family Enterprise Ombudsman and the battles she’s waging on our behalf. And Dr Michael Schaper, Deputy Chair of the ACCC, discusses more changes to credit card surcharge laws as small business is swept into the new regulations.
Business coach Rob Hartnett looks at the fundamentals of sales in an age of technological change. Tax expert Michael Jones delves into the issues of tax on trusts. Stock Doctor Elio D'Amato considers the recent reporting season and what it tells us about the broader investment picture.
And we close the program with Amy Fridlund of Kantar TNS, on why you should consider the sexes before selling to them.