What’s wrong with Blue Ocean strategy?
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  Running Time: 9:20 Date: 01/11/2023 Several years ago the corporate world was going crazy over the business fad of Blue Ocean Strategy. The book of the same name won a slew of awards and sold millions of copies worldwide. The concept was simple: try to capture "blue oceans" of unexplored new markets. Like many theories, insists entrepreneur Roy Osing, it just doesn’t work in a practical sense. Roy unpicks the problem of Blue Ocean Strategy specifically, and why some in academia are too far removed from the practicalities of running a business. And so, he warns, be careful of who you listen to. Topics: Business Growth |
 Roy Osing |