Building A Global Community Of Fans
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  Running Time: 8:37 Date: 01/05/2013 How hard work, ingenuity and social media has built a worldwide community of customers. A secondhand sewing machine and a roll of cheap cloth don't seem the ingredients for creating a successful internet clothing business, but that's how young Brisbane entrepreneur James Lillis got started. Four years later, he and his marketing manager Cameron Parker employ more than a hundred people, sell their leggings worldwide to an enthusiastic community of customers, and are about to diversify into gym gear and other lines. And they attribute a lot of the success of Black Milk Clothing to social media - a team of six now monitors feedback from customers and ensures there's a constant and up-to-the-minute dialogue. It's retail 21st-century-style. Topics: Customer Service, Success Stories, Technology |
 Cameron Parker, Black Milk Clothing |