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9 Ways Your Pricing Strategy Sucks

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Running Time: 8:55

Date: 01/04/2013

Pricing is a crucial element in your business's success or failure - make sure you understand these simple watchouts.

Sales and marketing guru Tony Gattari of Achievers Group is a keen observer of the mistakes business owners often make in setting their prices. He highlights them, in his usual entertaining way, under the heading of "9 Ways Your Pricing Strategy Sucks". From automatically applying mark-ups, to non-stop discounting, to an excessive concern about what your competitors are doing... and so on to number 9. It's a checklist that's well worth paying attention to if you want to make sure your price is right, and you're getting maximum return at the bottom line.

  

Topics: Business Growth, Customer Service, Marketing & Sales


Tony Gattari, Achievers Group