The Ladder Of Loyalty: Turning Prospects Into Evangelists
Listen to a Preview
Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.
  Date: 01/03/2011 If your customers can be turned into evangelists for your business, you've got it made. They'll do the selling for you. The Ladder of Loyalty has seven rungs, and Tony Gattari of Achievers Group says it can be a stairway to paradise for the smart business owner. If you can turn "suspects" - anyone who's in your target market, whether they know it or not - into "evangelists", who'll promote your product or service at every opportunity, you can save a lot of money on marketing while watching the sales roll in. But it won't happen by itself, you'll need a well-thought-out strategy, good people and sound systems which will move your customers through the various stages seamlessly. Topics: Business Growth, Customer Service, Marketing & Sales |
 Tony Gattari, Achievers Group |