Milk your own cows
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  Before you stampede off to round up other people's customers, make sure you've got the most out of your own. Improving the frequency with which your customers buy, "milking your own cows", is preferable to spending a lot of money to win over someone else's. Instead of ignoring your existing customers, communicate with them, treat them as friends, give them remarkable service, not just good service. Invest in a Customer Relationship Management package, it tracks every purchase and will return its cost many times over.Topics: Customer Service, Management, Marketing & Sales |
 Tony Gattari, Achievers Group |