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What to know about greenwashing (and how to avoid it)

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Running Time: 12:07

Date: 01/02/2026

You've probably heard the phrase "greenwashing" - but what does that actually mean ... and why does it matter?

Elio D'Amato, Co-Founder and Executive Director at EnviroInvest, outlines the industries most prone to greenwashing, and explains why regulators like ASIC and the ACCC are cracking down. 

Elio also offers clear, practical tips for businesses to avoid unintentionally greenwashing. His advice? be specific, verify every claim, stay honest about future goals and limitations, and keep documentation strong and transparent.

  

Topics: Economy, Innovation


Elio D’Amato, EnviroInvest