How to set your pricing and stop doing advisory for free
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  Running Time: 8:59 Date: 01/02/2026 Too many small business owners are still guessing their prices - and it's costing them. Lynda Steffens, founder of the Small Business Project, says one of the biggest mistakes she sees is owners setting prices based on what they hope to earn ... rather than solid market research. Lynda also urges accountants to stop giving away their expertise for free and start valuing the advice they provide. Topics: Business Growth, Business Processes, Customer Service, Financial Management |
 Lynda Steffens, The Small Business Project |