Why purpose-driven brands win
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  Running Time: 6:14 Date: 01/09/2025 These days a lot of companies communicate their values as part their branding. But do they actually understand the true meaning of being genuinely purpose-driven? Rod Curtis is Director, Strategy and Creative Lead at Kommunal - Brand Strategy Architects, he says purpose-driven branding matters more than ever and that a clear and compelling purpose not only attracts customers, talent, and investors, but also strengthens your brand. Topics: Management, Marketing & Sales |
 Rod Curtis, Kommunal |