Why 'brand' isn't just a Logo
Listen to a Preview
Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.
  Running Time: 7:42 Date: 01/08/2025 A brand is more than just a logo, it's the entire experience your business delivers. Rod Curtis, Director of Strategy & Creative Lead at Kommunal - Brand Strategy Architects says, that although a well-designed logo is important, it's just an empty symbol without a strong strategy behind it. Rod explains how stakeholders contribute to your brand, and how every interaction, from answering the phone to meeting a client, shapes how it is perceived. Topics: Business Processes, Management, Marketing & Sales |
 Rod Curtis, Kommunal |