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Introduction

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This month we look at a number of ways to market yourself, including the importance of being authentic. James Smith of Smith Brothers Media, insists consumers are more sceptical than they’ve ever been.
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The power of user-generated content

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The power of user-generated content - Subscribe Running Time: 6:57

Studies indicate that consumers trust word of mouth 2.4 times more than branded content.
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James Smith, Smith Brothers Media

Four types of persuasion

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How persuasive are you really? Do you struggle to win more business? Do you want to get better at convincing others of your ideas? Well, if you cultivate some persuasion techniques into habits, you’ll feel more confident to win over the other party.
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Michelle Bowden

Tapping into capital for growth

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A new public-private partnership — backed by the major banks — has invested more than $50 million in growth equity for a selection of Australian SMEs, propelling those businesses to a new level.
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Anthony Healy, Australian Business Growth Fund

How customer-centric is your business?

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New businesses that survey potential customers, and established businesses that make a customer blueprint, are setting themselves up to become customer-centric success.
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Ruchi Gupta, The Launch Pad Co.

Why a hybrid workforce is here to stay

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One thing COVID has taught us is that for many businesses work can be done from anywhere. A hybrid model of working is here to stay, says leadership expert Scott Stein. He identifies five global trends which are accelerating hybrid workforces.
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Scott Stein

The business case for lower emissions

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An acronym on the lips of an ever-increasing number of businesses is ESG – Environmental, Social and Governance. Much of the focus on the environmental component is reducing carbon emissions.
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Owen Dingle, Mazars

Handling rude behaviour

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Have you noticed an unwelcome spike in the number of rude encounters? It may result from the anxiety of living with COVID these last few years, as well as the uncertainty of income and the threat of catching the virus.
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Joe Hart

8 ways to increase the value of your business

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Who wants a more profitable and stress-free business? We all do, right? Well, Tony Gattari of ActionCOACH has eight ways in which you can build a business with more value, and allows you to free up more of your time.
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Tony Gattari

Closing comments/ quote of the month

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Our quote this month is from country music singer, actor and successful business woman, Dolly Parton, who said...
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