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Is efficiency turning your customers away?

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Running Time: 10:11

Date: 01/12/2021

Automation and systemisation might work at the supply chain level or in fast-food production, but be careful about being too efficient with your customer communications. You don’t want to ruin your customers’ experience.

That’s according to sales guru, Sue Barrett, CEO of Barrett Consulting Group. She outlines the three C’s of customer centric experience: clarity, consistency and communication.

  

Topics: Marketing & Sales


Sue Barrett, Barrett Consulting Group