0 items   |   View Cart   |   Checkout

Finding your Hollywood brand archetype

Listen to a Preview


Running Time: 10:21

Date: 01/07/2021

Is your business an all-round nice-guy Tom Hanks type, a fun Adam Sandler, or maybe an elegant Cate Blanchett? digital marketing guru, Joel Gerschman, reckons that adopting a Hollywood archetype can help you differentiate yourself online.

Joel is a leading business coach, best-selling author, co-founder of Digital Autopilot and CEO of The Change Coach, one of Australia’s leading digital marketing agencies. He runs through 12 archetypes, all of which convey a meaning to help customers relate to a brand. 

  

Topics: Digital


Joel Gerschman, The Change Coach & Digital Autopilot