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Finding your Hollywood brand archetype

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Running Time: 10:21

Date: 01/07/2021

Is your business an all-round nice-guy Tom Hanks type, a fun Adam Sandler, or maybe an elegant Cate Blanchett? digital marketing guru, Joel Gerschman, reckons that adopting a Hollywood archetype can help you differentiate yourself online.

Joel is a leading business coach, best-selling author, co-founder of Digital Autopilot and CEO of The Change Coach, one of Australia’s leading digital marketing agencies. He runs through 12 archetypes, all of which convey a meaning to help customers relate to a brand. 


Topics: Digital

Joel Gerschman, The Change Coach & Digital Autopilot