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Introduction

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Date: 01/11/2019

Are you looking to promote your practice – without a hefty advertising price tag? By becoming an industry spokesperson, you can have TV, radio and print journalists knocking on your door for a quote or an interview.

That's how Nicole Ashby grew her FiFo Families business – and you can grow yours too by following her example.

Also this month on Business Essentials, we learn about the 4-step possibility system Rob Hartnett has developed to help us reach our true potential. And we profile start-up movie business Reel House Productions, which is disrupting the Hollywood blockbuster film model. Rhonda Andrews returns to help us manage a crisis.

Tax expert Michael Jones of Mazars discusses the amnesty currently before parliament to help employers correct faulty staff superannuation payments. Pamela Jabbour highlights the good sense of a workplace uniform policy. Rachel Bourke advocates for a less frantic and more considered approach to sales.

And we finish the program with Jamie Cunningham's four-key methodology to grow your business.