United Airlines: lessons on bungled PR
Listen to a Preview
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.
Running Time: 7:38
Because of social media, it’s more important than ever to act quickly and appropriately in a crisis to dampen the flames of a PR conflagration.
A domestic United Airlines flight was headline news across the world earlier this year when a passenger was dragged bloodied from his seat. After a video of the incident went viral, a slow and insensitive response from the CEO worsened the reputation of the airline. Sarah Mitchell discusses what should have been done and the lessons for businesses on how to handle a PR crisis.
Topics: Marketing & Sales
Sarah Mitchell, Lush Digital Media