How to attract the Chinese tourist dollar
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Running Time: 8:44
Want to get a share of the billions of dollars Chinese tourists spend in Australia each year?
Well, put up a sign in Chinese, offer sales discounts and advertise on Chinese social media! So says CT Johnson, founder of consultancy firm Cross Border Management. He says the more affluent Chinese see Australia as an attractive destination and are willing to spend big when they get here.
Topics: Customer Service, Marketing & Sales
CT Johnson, Cross Border Management