A bottom-line case for engaging with charities
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  Running Time: 8:21 Date: 01/01/2016 Why creating shared value between business and charity is good for both. Peter Baines started a charity, ‘Hands Across the Water’, for Thai children orphaned by the 2004 Boxing Day Tsunami. He has since learnt that most businesses and not-for-profits are not engaged with each other enough — which is not good for either’s bottom line. He’s written about this in his book, ‘Doing Good by Doing Good’. Topics: Business Processes, Management |
 Peter Baines, Author, 'Doing Good by Doing Good' |