0 items   |   View Cart   |   Checkout

Keep it simple: lessons from Steve Jobs' ad man

Listen Now

Running Time: 9:26

Date: 01/10/2015

Apple worked hard to keep things simple - we see it everyday in its products and its success.

From the man who named iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, creative director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple. Ken wrote about it all in his book ‘Insanely Simple: The Obsession That Drives Apple’s Success’. He shares with us the many lessons he learned about one man's single-minded drive for simplicity in a complex business world.


Topics: Leadership, Management, Technology

Ken Segall, Author, Insanely Simple