Keep it simple: lessons from Steve Jobs' ad man
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.
Running Time: 9:26
Apple worked hard to keep things simple - we see it everyday in its products and its success.
From the man who named iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, creative director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple. Ken wrote about it all in his book ‘Insanely Simple: The Obsession That Drives Apple’s Success’. He shares with us the many lessons he learned about one man's single-minded drive for simplicity in a complex business world.
Topics: Leadership, Management, Technology
Ken Segall, Author, Insanely Simple