Getting your foot in the client’s door
Listen to a Preview
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.
Running Time: 6:50
It's old, it's new - here's one way to attract the attention of decision makers.
Unsolicited mail, cold calls...they don't make an impression these days. So what does, to gain the attention of a prospective client? Well here's an idea. Write a letter! The power of the carefully constructed handwritten letter is considerable and it works to break down barriers, says Antony Gaddie of Green Ant Marketing. But you need to think about it carefully, make it relevant and of personal value. Ant explains in detail how effective a letter can be, with examples from his own experience.
Topics: Marketing & Sales
Antony Gaddie, Green Ant Marketing