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Benefits and watchouts of using a call centre

Listen Now

Running Time: 8:22

Date: 01/06/2015

Used effectively, call centres can help your business achieve results.

Call centres get a bum rap for a lot of reasons, not least of all because the caller - often overseas - doesn’t engage properly with the customer. But used well, marketing calls can be vital for managing the entire lifecycle of your relationship with customers. Chris Torrisi started Imperatif Call Centre Partners in 2009 and explains what services call centres provide these days.


Topics: Business Processes, Customer Service, Marketing & Sales

Chris Torrisi, Imperatif Call Centre Partners