Staying in tune with customers
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  Running Time: 7:53 Date: 01/01/2015 If you don't ask, you'll never know what your customers really think. Gone are the days of traditional customer survey / feedback forms, sent out in the post. Technology has introduced a whole new world when it comes to finding out what our customers really think about our products and services - it's immediate, it's efficient, it's cost effective and it means we can respond straight away to fix problems when they're revealed. But what sorts of technology are available to reach our customers these days? And what questions should we ask to find out the truth? Importantly, what should we NOT do if we want to make sure the survey exercise is worthwhile? Warren Kemp is a veteran in busines surveys and he has some answers for us. Topics: Customer Service, Marketing & Sales, Technology |
 Warren Kemp, Axial Australia |