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Selling to different generations

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Running Time: 9:07

Date: 01/08/2014

The one-stop shop to selling's gone - these days you must tailor your technique to succeed.

It's all multi-generational in selling these days...young selling to old, old selling to young...and everyone in between. Sales guru Tony Gattari warns that you need to adapt your sales technique in each case because everyone expects a different approach and what works for one generation certainly won't work for others.

So, from the traditionalists, to the baby-boomers, the the Gen Xs and Ys - because even youngsters have money to splurge on their favourite goods and services - Tony offers some words of wisdom about how to adapt your sales technique to suit.

  

Topics: Customer Service, Marketing & Sales


Tony Gattari, Achievers Group