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Social media - who needs it?

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Running Time: 6:56

Date: 01/07/2014

We've gotta get connected to succeed - really? Who says?

Not Gerry McCusker. Gerry's an online reputation strategist who knows all about the benefits of embracing the online world for business growth. But while some business people enjoy the new ways of communicating with the world, others find it time-consuming, an extra burden in an already busy day, or maybe they feel they just don't have the expertise to get it right. For those people, Gerry suggests a more considered approach. Don't panic, he says. A recent survey of one million small businesses stated that 53 per cent don't even have a website.

Gerry says done correctly, there are huge benefits in using social media. But for some businesses, as simple listing in a search directory will suffice.

He brings us up to date on who's doing what, where, and how.

  

Topics: Marketing & Sales, Technology


Gerry McCusker, Engage ORM