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How to avoid an online PR disaster

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Running Time: 8:51

Date: 04/03/2014

How to avoid instant fame for all the wrong reasons

In the old days, not long ago, a business faux pas could be awkward, perhaps embarrassing, but often containable. Now, you can achieve instant fame, and for all the wrong reasons, as a disgruntled employee or an unhappy customer decides to share a grudge against you with the world. Before you know it, your name is flashed across cyberspace, your reputation is in tatters and your business is on the nose. How do you make sure that never happens to you? Online reputation expert Gerry McCusker has some words of advice that should keep you safe in this dangerous online world.    

  

Topics: Leadership, Management, Personal Development


Gerry McCusker, Engage ORM