The Dangers Of Fake Testimonials
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  Running Time: 9:04 Date: 01/03/2014 Do you use testimonials or online reviews to promote your business? Make sure they're fair dinkum! With the spread of online shopping and commerce, testimonials and online reviews have become a growth industry. But what if they're not genuine? Consumer watchdog, the ACCC, is keeping a close eye on what's happening, under its brief to deal with deceptive or misleading advertising or promotion. It's developed a set of guidelines to help businesses stay on the right side of the law and alert consumers to their rights. Topics: Legal, Management, Marketing & Sales |
 Dr Michael Schaper, ACCC |