Getting Inside The Minds Of Buyers
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  Running Time: 7:11 Date: 01/02/2014 Do you know what your customers want? Maybe asking them isn't the best way to find out. There's a lot more to consumer behaviour when it comes to choosing a product, and being prepared to pay the price we're asking, than we might think. Katharina Kuehn of RDG Insights says it has a lot to do with the subconscious, so just asking people about their choices won't always produce reliable answers. We need to look deeper into the realms of the mind to make sure our advertising and marketing is striking the right chords with our customers, both current and potential. Topics: Customer Service, Marketing & Sales, Personal Development |
 Katharina Kuehn, RDG Insights |