Winning At Sponsorship
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  Running Time: 8:30 Date: 01/02/2014 Want your business to be better-known? Think about sponsorship - it can be a winner for both parties. Attaching your business name to that of a well-known sporting identity can be a winning formula for both sides - but it needs to be thought through carefully, with each party clear about what's involved, and why they're getting into it. Racing driver Steve Richards has such an arrangement with the franchise-based Laser Plumbing and Electrical Group, and reckons it provides great benefits for all concerned - because they all went into it with the right attitude. Topics: Business Growth, Marketing & Sales, Success Stories |
 Steve Richards, Steve Richards Motorsport |