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Boosting Customer Loyalty And Referrals

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Running Time: 9:32

Date: 01/01/2014

Let's be honest, do you deserve customer loyalty?

Everyone in business knows the value of customer loyalty. Yet many of us create offers and activities which are far more likely to get our existing customers offside and drive them away.

For example, the common practice of offering big discounts to entice new customers to your business - while long-standing customers continue to pay full price. How are they meant to feel and what are you doing to keep your existing customers friendly and onside?

Martin Grunstein is a professional speaker on customer service and he brings strong views and ideas about ways to treat our customers. Listen in particular to his thoughts on outwitting the competition, and on the big difference between recognition and bribery.

  

Topics: Customer Service, Management, Marketing & Sales


Martin Grunstein, Success Communications