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Success Starts With Happy Staff

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Running Time: 7:50

Date: 01/08/2013

Join the dots: a happy, engaged workforce can lead directly to loyal customers, and a better bottom line.

Loyal customers are an asset to any business: they're less demanding, can act as apostles for your products or services and may be prepared to pay more for the things they value. But they don't develop by accident, says Colin Chodos of business intelligence consultancy Corporate Connection Strategies. Outlining the benefits of the Service-Profit Chain devised at Harvard Business School, he tells us that it all starts with happy and motivated employees who are empowered to meet the customer's needs and build the trust that directly benefits the bottom line.


Topics: Business Growth, Human Resources, Management

Colin Chodos, Corporate Connection Strategies