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Lessons On Selling The Infomercial Way

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Running Time: 6:18

Date: 01/01/2012

If you want a quick lesson in selling, look at TV infomercials - they have it down to a fine art.

If you want a crash course in the art of selling, consider the television infomercial. That's the advice of sales and marketing whiz Tony Gattari, of Achievers Group. He says the TV marketers have got it down pat: they identify a problem or a pain (maybe one you didn't know you had), play on your emotions and provide an instant solution. They employ a range of tactics to convince you of their cause: user testimonials, celebrity endorsements, scientists in white coats, impressive statistics. And - perhaps above all - they make it easy to buy, with special offers to make you pick up the phone and close the deal. It's all well worth considering.


Topics: Marketing & Sales

Tony Gattari, Achievers Group