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Introduction  
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Getting Your Pricing RightListen to a Preview
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As buyers become more sophisticated, think carefully about your pricing strategy. Segment your customer base and - above all - avoid the "cost plus" mark-up trap. Read More |  Ron Wood, Pricing Insight
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Economic UpdateListen to a Preview
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The coming Federal Budget could well be a "stinker", perhaps a return to the old days of a tough budget in a government's first year, followed by better times and then some sweeteners before the next election. Read More |  Professor Neville Norman, Melbourne University
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Recipe For A Successful BusinessListen to a Preview
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Getting the business fundamentals right is important for success, but a positive attitude at the top will carry straight through to your staff and your customers. Read More |  Simon Beaty, Snooze
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How Well Do Your Really Treat Your Customers?Listen to a Preview
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Kevin Dwyer, The Change Factory The sad news is our customer service isn't getting better, but it's an area where small business can shine, by adding the human touch. Read More | ||
Why Business Budgets MatterListen to a Preview
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Jon Hemming, Unity Management Budgets aren't just for big business. Setting out your targets and then monitoring performance regularly can help you get where you're going - and avoid catastrophes. Read More | ||
Don't Let Confidence Obscure RealityListen to a Preview
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Confidence is a wonderful thing, in business as in life, but don't let it blind you to the reality of what's going on around you. Read More |  Andrew O'Keeffe, Hardwired Humans
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Beware Spurious Offers Of Government GrantsListen to a Preview
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Don't be tricked by dodgy websites into handing over money for information about government grants to business - it's all available free from official sources. Read More |  Dr Michael Schaper, ACCC
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Tax Watchouts On Selling Your BusinessListen to a Preview
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If you're selling your business, don't overlook the tax implications. There are considerable savings available if you can get it right. Read More |  Michael Jones, Cummings Flavel McCormack
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Sharemarket UpdateListen to a Preview
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The stock market suffered aftershocks from the recent natural disasters but quickly recovered lost ground. Commodity prices have rallied, but oil remains the big story, and the indicator to watch. Read More |  Elio D'Amato, Lincoln Stock Doctor
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The Seven Triggers Of PersuasionListen to a Preview
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How do you persuade people most effectively to buy your product or service? Consider the seven emotional triggers that we are all subject to, and make them work for you. Read More |  Tony Gattari, Achievers Group
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Quote Of The MonthListen Now
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