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Recruitment Advertising That Works

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You're advertising for a new staff member. You create an ad, hoping to attract just the right candidate. You then pay through the nose to get it published. And what happens? No response. Or just as bad, lots of response from all the wrong people. Advertising for new staff can be a tricky exercise, says Paul Hassing, a copywriter with years of experience writing recruitment ads. He knows what works and what doesn't - and why so many of us waste money in the process. So what are the biggest errors?
  

Topics: Human Resources


Paul Hassing, The Feisty Empire