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Your Clients: Diamonds, Rubies, Opals or Pearls

Think of your customer database as a pyramid, then focus on two words - ARE and DROP.

International business consultant and trainer, Harry Mills says that both words are acronyms - ARE (A.R.E.) stands for acquiring the right clients, retaining them, and expanding sales

He spells out the principles in his book, "The Rainmaker's Toolkit - power strategies for finding, keeping and growing profitable clients".


Topics: Customer Service, Management

Harry Mills, The Mills Group