PR - Much More Than Spin
No, public relations is NOT "spinning" and long lunches. According to PR veteran and author of the Public Relations Handbook, Jim Macnamara of CARMA International, it's building relationships which can benefit your company.
And after more than 45 years on both sides of the media fence, I have to agree with him.
Jim Macnamara, so many companies call in a PR expert when something goes wrong.
Topics: Marketing & Sales
Jim Macnamara, CARMA International