This is the opening of the very first edition of Business Essentials, the world’s first and longest-running monthly business audio program.
This first edition presented by founder Michael Schildberger was distributed on Beta, but the monthly subscription model in those very early days alternated between Beta tapes and audio cassettes.
After only just a couple of months, enquiries came in from subscribers asking whether they could subscribe to the audio cassettes only.
Why? As Michael Schildberger explains in his autobiography A Sorcerer’s Apprentice:
“They loved the videos, but didn’t have time to watch them, but the tapes were perfect for the car. We listened to our customers, dropped the videos, reduced the price and offered 12 audio tapes a year.”
Those audio tapes are now gone, obviously, but most of our subscribers today still listen in the car on CDs and mobile devices.
More than 30 years after that first edition, Business Essentials still provides the very best practical and timely advice and tips to thousands of business operators.
Listeners have described this audio series as “inspirational”, “invaluable” and “addictive”. Many say their businesses have grown as a direct result of ideas and advice they’ve received from Business Essentials.
For more information or to subscribe to Business Essentials, please contact BE Media Production.