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Will your sales conference pump or slump?

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Running Time: 8:03

Date: 01/11/2018

Forget the fist-pumping, motivational-speaking types of sales conferences – they're cringe-worthy and, for the long term, ineffective.

So says sales expert, Sue Barrett, who asks us to consider the true purpose of a sales conference. It's not a means unto itself – it should be part of a larger strategy, one activity among others to develop sales mastery among people. Sue explains how a sales conference should be run, something that's more inclusive and less top-down.

  

Topics: Marketing & Sales


Sue Barett, Barrett