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Tapping into the Gen Y market

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Running Time: 7:37

Date: 01/02/2017

We’re often warned about making assumptions in business and in life, and some of the biggest mistakes are misconceptions concerning Generation Y.

The 21-36-year-old group is cashed up and growing up in massive numbers, so it’s important to know what they really think and do. Peter Harris, APAC Managing Director of Vision Critical, examines the habits of this age sector and what you can do to attract their spending dollars.

  

Topics: Marketing & Sales


Peter Harris, Vision Critical