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Leveraging your skills for sales

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Running Time: 7:49

Date: 01/05/2015

Don't underestimate yourself when it comes to developing new business.

Accountants often are reluctant when it comes to selling their services. Not only because of the negative image associated with sales, but also the belief they don't have the proper skills. Rob Balmer of Executive Central, confronts some of these misperceptions. As service professionals, he says, accountants already have the behaviour and experience to develop new business.

  

Topics: Marketing & Sales


Rob Balmer