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Using stories to boost sales

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Running Time: 9:48

Date: 01/01/2018

Have your ever wondered how the best salespeople win over their clients? With decades of experience, Mike Adams says the common thread is storytelling.

Mike insists stories help establish rapport and trust, inspire action and close the deal. He shares tips from his new book, Seven Stories Every Salesperson Must Tell, based on extensive research and his own international sales career.

  

Topics: Marketing & Sales


Mike Adams, story consultant to sales teams