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The omni-channel imperative in selling

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Running Time: 9:04

Date: 01/12/2017

Technology has enabled consumers to buy products from the other side of the world more quickly and easily than from the local shopping centre.

It doesn't mean that physical stores are obsolete – far from it, says Retail Doctor Brian Walker. Ninety percent of retail sales are in store, but online plays an enormously important part as a research tool. Effective omni-channelling, he says, is achieving a seamless and complementary consumer experience in both your online and offline market.

  

Topics: Marketing & Sales, Technology


Brian Walker, Retail Doctor Group