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Don't Let Stability Stifle Growth

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Running Time: 6:21

Date: 27/09/2012

Beware the dangers of a nice stable business - without growth, you'll fall back, and back...

Some might think that business stability is a nice spot to be in. But can it sustain a business long-term? The answer is no, if you listen to sales force expert Adele Crane, who says that business development has much to do with timing, from the very start of the business onwards. Adele says we need to understand the different phases that a business must go through and be ready with strategies for growth when the time's right. Otherwise, we'll go from market leader to market follower as competitors overtake us. But how do we recognise the signs that it's time to move on? And will we be ready? Adele Crane explains more, with examples of companies that are getting it right, and wrong.

  

Topics: Business Growth, Business Processes, Management


Adele Crane, Sales Focus International