Email, Facebook, Twitter - Legal Traps In Modern Marketing
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  Running Time: 8:44 Date: 01/05/2012 The marvels of modern marketing must not blind us to the legal traps, and the penalties involved. Modern electronic and social media have opend up a mine of opportunities in marketing, customer contact and recruiting - but there are minefields too. Paul Kallenbach of law firm Minter Ellison points to the range of legislation that covers things like misleading and deceptive conduct in advertising, the collection and disclosure of personal information on customers, and the use of social media to assess job applicants for their suitability. Each carries its own penalties for infringements, and they can be extremely heavy. It's important to know and understand where the boundaries are drawn, and to make sure your team members are also well-informed. Topics: Marketing & Sales |
 Paul Kallenbach, Minter Ellison |