The Power Of Testimonials
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  Date: 01/04/2012 Genuine testimonials are a powerful sales tool - why not enlist your satisfied customers as evangelists? Your satisfied customers are one of the most powerful sales forces you could employ, why not use them? Sales and marketing guru Tony Gattari of Achievers Group says testimonials must be genuine and from identifiable sources, and he offers four key questions to help draw out the information that will make a winning testimonial. And, he says, don't overlook video: seeing and hearing the message will give iteven more impact. Topics: Marketing & Sales |
 Tony Gattari, Achievers Group |