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Reaping The Rewards Of Innovation

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Running Time: 9:15

Date: 01/12/2011

A fresh approach to growing and marketing fresh herbs has launched a growth industry for a young entrepreneur

Constant innovation, modern technology and the drive to succeed have combined to build a thriving business in an unlikely area - the cultivation and growth of fresh herbs. Jan Vydra and his business partner in Australian Fresh Leaf Herbs realised the industry was fragmented and beset by supply chain problems - much of the produce didn't survive the journey to market and returns to growers were poor. So they taught themselves to farm, invented an online ordering and distribution system and now sell 100,000 bunches of fresh herbs a week. Now Jan is looking to give something back, by working on ways to ease the world's food shortages and developing affordable computer systems for Australian small business.

  

Topics: Success Stories


Jan Vydra, Australian Fresh Leaf Herbs