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Establishing relationships

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It's not just about closing the sale. If you want a business that sustains itself, take the time to build a lasting relationship with your customers. It's more fun too.

Building a lifetime relationship with your clients is more important than just closing a sale and moving on. Kirsty Spraggon learnt that through a very successful career in real estate. Now she writes and lectures on the theme. She says the time taken in getting to know your clients, and allowing them to know and trust you, more than pays off in repeat business and referrals. It can also enrich your life, as you expand your client base into a support network that's mutually beneficial.
  

Topics: Customer Service, Marketing & Sales, Personal Development


Kirsty Spraggon