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Pricing strategies after the downturn

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The worst seems to be over. It's time to review your pricing strategies.

As the recovery gathers pace, it's time to get your pricing back on track, says Jon Manning of pricing consultancy Sans Prix. If you've been discounting during tough times, how do you move prices up again without losing customers? Re-evaluate your products, refocus on your customers and review your payment terms. A strategic approach is essential. Jon Manning says companies don't win price wars, only customers do.
  

Topics: Customer Service, Management, Marketing & Sales


Jon Manning, Sans Prix