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Storytelling to communicate your messages

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Tell them a story, if you want your business message to have a real impact on your audience.

Storytelling has come a long way. It's now firmly entrenched in the workplace as a means of getting messages across effectively and memorably, especially to staff. Yamini Naidu and Gabrielle Dolan, of consultancy One Thousand and One, advise business owners and managers on how to weave storytelling into the fabric of their leadership skills. They say stories must have a clear purpose, sound authentic and support the facts. They should be tailored to the audience, and reasonably short. The benefits will be seen in staff performance and engagement.

Topics: Human Resources, Leadership, Management

Yamini Naidu & Gabrielle Dolan, One Thousand and One