How SMEs can learn from the success of a giant
Listen to a Preview
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.
All businesses, small or large, retail and non-retail, can learn from the formula perfected by Sam Walton, founder of the giant Wal-Mart group in the U.S. Michael Bergdahl says that people held the key to the company's success - people in the organisation and the people who bought from it - the customers.
Topics: Customer Service, Human Resources, Management
Michael Bergdahl, former Wal-Mart executive, USA